The BC01 refines Braun’s functional aesthetic in a crisp white alarm clock with a clean dial, bold numerals, and the iconic yellow second hand. Its restrained minimalist design and matte case deliver legible, modern style for bedrooms, worktops, and contemporary home offices.

Engineered for ease, it pairs quiet precision quartz movement with luminous hands and an integrated snooze/light. A reliable crescendo alarm supports everyday routines, while the travel-ready form complements minimalist decor.

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